Artist designed | Limited edition

I Loves The ‘Diff Charity Crimbo Cards, supporting The Wallich

This winter, as part of our Reaching out to Rough Sleepers Campaign, The Wallich is teaming up with I Loves the ‘Diff and producing charity Crimbo cards with a ‘DIFFerence.

The award-winning Cardiff cult brand has created eight limited edition, artist-designed, Christmas cards to be sold exclusively on Saturday 18 and Sunday 19 November in St David’s 2 Shopping Centre, Cardiff.

Each of the eight cards in the pack have been designed by a well-known, Wales-based artist. Scroll down to read the artists’ biographies.

Only 1,000 of each design will be printed (when they’re gone, they’re gone!) and can be bought just £8 per pack.

The money from every pack sold will go straight into providing services for rough sleepers, getting them off the streets and into safety this winter.

To grab a pack of cards

Head to the FIRST FLOOR of St David’s 2, Cardiff on 18 or 19 November and make a charitable donation of at least £8.

Whether you’re picking up Christmas presents in the shopping centre or just passing through, stop and have a look at the fun, festive designs. If you decide to buy, enjoy your cards safe in the knowledge that you’ve made a difference to lives in the city.

Do Christmas cards ‘DIFFerently this year, and do something about homelessness at the same time – Win, win!


The Artists

Chris Amodeo

“I’m Chris, founder of I Loves The ‘Diff. I got together with The Wallich to help support the excellent work they do to help homeless people in my hometown of Cardiff, and across Wales.

I am so happy that everyone I asked, some of whom I’ve not even met yet despite lots of Twitter chat, such as Pete Fowler and Alex Jenkins, were so up for getting involved. It really shows that although Cardiff has a lot of homeless people and people who are engaging in anti-social street activity, that so many of us care about this issue and want to help.

I loves the designs these guys have come up with and am proud to be included in this line up. Hopefully you’ll love them too. Please buy a pack and in doing so, not only send lucky friends and family members really special cards, but support the work of a crackin’ charity.”



Pete Fowler


“I’m a Cardiff born artist working in illustration, painting, design and sculpture.

My idea for this card arrived instantly in my head, fully formed with a message of love.”





Melin Edomwonyi

“I’m a graphic designer specialising in branding and digital design. Currently, my time is split between running my own creative studio called Me Design, working with Illustrate Digital, a WordPress Specialist Agency, as their design lead and hosting CreativeMornings Cardiff, a monthly breakfast lecture series.

I have absolutely no experience in card design but I do feel very passionate about helping people who are living on the streets.

I’ve been noticing the growth in the amount of rough sleepers in Cardiff so when I was asked to participate in this project I said yes without blinking an eye.”



Matt Needle

“I am a freelance Designer/Illustrator based in Cardiff, Wales. Over the past decade i have worked within the entertainment industry, public sector and within editorial and publishing fields creating design work and illustrations for clients all over the globe such as Disney Pixar, 20th Century Fox, Sony Pictures, V&A, Activision and many more.

I loved the sound of this project which is why I was so quick to jump onboard, to help out any way i could for such a worthy cause at such a hard time of the year for so many people who find themselves in unfortunate situations.”




Phil Morgan


“I wanted to get involved with creating a charity card for I Loves The ‘Diff, because it’s for a really good cause.

I think what The Wallich do is a fantastic job of helping out the homeless community, especially at this time of year when it’s colder and people are more vulnerable.

There are lots of creatives involved and hopefully we can raise a lot of money.”




Alex Jenkins

“I’m a graphic designer, photographer and co creator and owner of the KIN+ILK Café Bars in Cardiff.

When I was asked by Christian at I Loves the ‘Diff to design a card, I said yes immediately because we’ve supported The Wallich in the past through fundraising at KIN+ILK and it is such a great project to be a part of.

The Wallich are an awesome charity that support over 5000 people across Wales and 93p of every £1 raised goes directly to frontline support.

I’ve always loved letterpress typography and I used some letters I printed at the Centre for Fine Art Print Research in Bristol to create the card.”



Kate Alizadeh

“Hi! I’m Kate, I’m a freelance illustrator and picture book maker based at the Printhaus in Cardiff. I recently wrote and illustrated Quiet!, which came out in January 2017 and illustrated That’s Actually MY Blanket Baby! which came out in July 2017.

I got involved because I want to support homeless and vulnerable people.

I ran art workshops at TAVS for a while and saw how important it is for everyone to have quality of life and feel safe, and hope this Christmas card design can help The Wallich provide for rough sleepers and other homeless people.”



Victoria Cao

“I’m Victoria Cao, a freelance graphic designer at Stray Pixel in Cardiff.

When I was asked to contribute to the project I knew straight away that I wanted to get involved spending the time to design a Christmas card is really the least I can do to support The Wallich’s fantastic cause.

I’m really pleased to be included in the campaign, and hope it helps to raise lots of funds for The Wallich so that they can continue to support the homeless in Wales, not just at Christmas but throughout the year.”