Cyclists on the velodrome

Sunday (October 10) saw scores of people embark on a charity 24-hour cycling event, raising over £17,000 for The Wallich.

The first of its kind in Wales, Cyclone 24 saw business people swap their suits for lycra in a challenge of strength, determination and team spirit. The teams of 6 descended on Newport’s Velodrome at midday, taking it in turns to cycle the 250m laps right through until the next day.

The event was a joint venture between strategic branding agency Stills and The Wallich, who help give vulnerable people the accommodation and support to live safer, happier, more independent lives.

The cyclists taking part cycled 21,676 laps total, an astounding 3,367 miles; the equivalent of travelling between Cardiff and London 22 times.

A team of six from BAE Systems, led by captain Gavin Crimmings, took the top spot and were named the winning team for cycling the furthest distance in the 24-hour timeframe.

Speaking about the event, Steve Sulley, Director of Stills said: “We are overwhelmed with the support we have received for this unique event. Each and every one of the cyclists involved worked tremendously hard to help raise such a large amount of money, for which we are incredibly grateful.”

Zoe Westerman, Corporate Relationships Manager at The Wallich said: “The funds raised through this event will make a huge difference to the lives of homeless people all over the country. We believe that everyone deserves the right to feel safe and valued, and this money will help us to continue supporting vulnerable people across Wales.”

The relay was sponsored by local business The Victoria Park Clinic, as well as award winning Cardiff-based PR agency Effective Communication. Food and drink sponsors included 9Bar and Nuun.

For more information about Cyclone24 visit the website.

If you are interested in taking part in the 2016 challenge – please contact us.