Following an evaluation by The Funding Centre, The Wallich has placed an investment into an always-on brand awareness campaign which aims to boost the profile of The Wallich and build our case of support.
The agency appointed will warm up and nurture audiences, identified by the supporter report, to The Wallich brand in year 1.
• Brand awareness
• Brand trust and impact
• Building messaging on The Wallich’s USPs
• Building a case for support and emotional awareness of our work
• Wales-wide – larger focus on areas where support is provided
• Audience growth
• Positioning our work in the context of other leading homelessness organisations
• (Desirable) Review of supporter stewardship materials
• 12-month marketing strategy
• Include media spend in costs (i.e. PPC, OOH)
• Social media follower growth
• Increase in newsletter sign ups
• Increase in one-off donations
• Increase regular giving sign ups
• Supporter stewardship review and implementation
• Increased interest and uptake in challenge events
Tender deadline: Tuesday 2 September, 12pm
Shortlist notification: Friday 5 September
Pitches from shortlisted agencies: Friday 19 September