Sunday, October 16th saw 132 people embark on a charity cycling event like no other, raising over £40,000 for The Wallich.
The only event of its kind in the UK, Cyclone 24, saw business people swap their suits for lycra in a challenge of endurance, determination and team spirit, taking on the track at Wales National Velodrome.
The riders faced the unenviable task of staying awake for 24 hours, whilst battling physical exhaustion and mental fatigue, not to mention the frighteningly steep 42 degree banking, as they took to the track in teams of six to cycle the 250m laps right through until the next day.
Now in its second year, Cyclone 24 is a joint venture between strategic branding agency Stills and The Wallich who help give vulnerable people the accommodation and support to live safer, happier, more independent lives..
The cyclists taking part cycled 64,610 laps in total, an astounding 10,037 miles; the equivalent of travelling from Cardiff to Australia.
A team of six from Patternistas, led by captain Chris Carpenter, took the top spot and were named the winning team for cycling the furthest distance in the 24-hour timeframe.
Steve Sulley, Managing Director of Stills said:
“We are delighted to have partnered with The Wallich for the second consecutive year on Cyclone 24. The event growth this year has been amazing. Each and every one of the cyclists involved worked tremendously hard to help raise such a large amount of money, for which we are incredibly grateful.”
Zoe Westerman, Corporate Relationships Manager at The Wallich added:
“The success of our event and the support we have received has been overwhelming. I’m so impressed by the efforts of all 132 riders. Everyone has really enjoyed the challenge and we’ve raised thousands for our charity. We believe that everyone deserves the right to feel safe and valued, and this money will help us to continue supporting vulnerable people across Wales.”
Patternistas team captain, Chris Carpenter said:
“We are really pleased to have taken part in Cyclone 24 it’s a really well organised event with a great atmosphere that raises vital funds to help combat homelessness through the work of The Wallich. Well done to all 21 teams of 6 brave souls who took part in the tremendous 24 hour track cycling effort.
What an achievement to have raised so much money. My personal thanks to Zoe at The Wallich, Steve at Stills and Garrie the marvellous track coach at Wales National Velodrome for putting on such a brilliant event.”
If you think you or your colleagues and friends are up for the challenge, visit the Cyclone page and pre-register for next years event taking place at both Wales National Velodrome and Manchester Velodrome.
(adapted from EffCom press release)