Swansea City FC is embarking upon a campaign to help homeless people in Swansea this winter.
The Swans have launched the ‘Give A Jack A Jacket’ campaign which encourages fans to donate warm jackets to be given to rough sleepers. The campaign will run throughout November and December with collection points set up at the Liberty Stadium and around the city. The campaign will also see the Swans host 150 of The Wallich’s residents and service users for a hot lunch at the Liberty Stadium later this month.
Jordan Harris, Marketing and PR Co-ordinator at Swansea City, explained why the club is keen to help homeless people in the local community:
“Between April last year and March 2016, nearly 7,000 households became homeless, equating to over 15,000 people. Whilst we can’t buy them all a house, what we can do is give them a jacket, hat or scarf to warm them up over Christmas.”
Clothes banks will be placed around the Liberty Stadium on match days and fans will be able to donate at this weekend’s clash with Manchester United. Donation points will also be available at the club shops in Cwmdu and in Debenhams.
Jan Balsdon, our Director of Fundraising and Partnerships, said;
“The Wallich supports hundreds of rough sleepers in Swansea each year who face harsh conditions, both from the environment and also from the loneliness that comes with being homeless. To receive jackets from Swansea City will not only keep them warm and dry, it will mean so much to them to feel like part of the community again.
“Forty per cent of the people we support in Swansea are young people, many of them are supporters of Swansea City. Our work with rough sleepers is the first step in helping someone to overcome their issues and turn their lives around. We’re really grateful to the club, fans and everyone who helps us provide for some of the most vulnerable people in our society.”
Fans are invited to share photos of their donations on social media using the hashtag #GiveAJackAJacket.