The Wallich communications team has been recognised for last year’s winter homelessness campaign by its industry body
We are extremely excited and proud to announce that we’ve been shortlisted in the Not-For-Profit Campaign category at this year’s Chartered Institute of Public Relations (CIPR) Cymru Wales PRide Awards for our Reaching Out to Rough Sleepers campaign.
CIPR hold annual PRide Awards in each region of the UK. The ceremonies recognise the achievements of public relations professionals, teams and agencies and celebrate excellence within the sector.
The campaign which has been shortlisted focused on raising £75,000. The sum aimed to pay for five brand-new vehicles, called the Street Fleet, to help us reach more people in our biggest areas (Cardiff, Swansea, Bridgend, Newport and Wrexham).
Thanks to an extremely successful partnership with the South Wales Echo and WalesOnline, resulting in regular two-page features, online video, social media posts and adverts, the message of the campaign spread across the entirety of Wales.
The Reaching Out to Rough Sleepers campaign brought together some of our most successful community and corporate events including;
· Clash of the Corporates
· Cardiff Half Marathon
· St David’s Centre Raffle
· Q&A with Welsh stars Lee Bryne and Shane Williams
· I Loves The ‘Diff Christmas card pop up stall in St David’s Centre
· Cinema screening at Tramshed
· In addition to various fundraising activities including bake sales, football matches and individual donations.
Reaching Out to Rough Sleepers was a huge success. It received support from more than 1,600 individuals and organisations across Wales and raised an astonishing £91,502.
PR and communications manager, Amy Lee Pierce said:
“I’m hugely proud of our small in-house communications team. To be shortlisted alongside some of the best PR agencies in Wales really validates our team’s efficiency and flair for communicating difficult and inspirational stories of people experiencing homelessness.”
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