Behind the Lable

‘Behind the Label’ is a ground breaking project that will empower those who have experienced homelessness through a skill based programme that teaches all aspects of theatre production and performance, culminating in a full scale theatrical production.

The Wallich, Theatre Versus Oppression (TVO) and the Wales Millennium Centre are working in partnership to deliver the project.

Behind the Label started in July and works with current and former service users of The Wallich. It aims to build skills, confidence and to break down barriers and stigma surrounding homelessness, addiction and mental health issues.

Over five months clients of The Wallich will learn about the various departments in the Wales Millennium Centre through a two day a week internship programme working with staff to develop new skills.

Meanwhile a second group are working twice a week on the creative, artistic and acting processes with TVO to create a public performance that will tell their stories and address the ‘label’ they have lived with over the years.


Clients will then have the opportunity to put their learning into practice by preparing for a full scale professional theatre event held in the Centre in November.

So far, participants have been working with the technical team learning about lights, sound and stage sets, with the front of house department to support the ushering team for performances of Chitty Chitty Bang Bang. Also with the Marketing and PR departments to learn about social media, marketing and brand.

“It’s such a life changing experience”

Heidi Jones, Behind the Label participant said:

“It’s such a life changing experience, there’s an amazing group of people on the project and we’ve learnt so much. Telling your story can be quite hard and emotional at times but we also laugh a lot which is nice and very therapeutic and is really building my confidence.”

Sian David, Head of Participation and Progression at The Wallich added,

“We are so thrilled to be involved in this partnership and feel incredibly inspired by the groups determination and commitment to the project so far. We look forward with great excitement to the performance in November and to what the future holds for everyone involved.”

Dylan Tozer, Head of Marketing at Wales Millennium Centre said:

“The enthusiasm, ideas and interest from everyone taking part was infectious and I can’t wait to see how their performance and marketing campaign develops”

Jennifer Hartley, Founder and Director of TVO said:

“The group have got off to an incredible start and never cease to impress with their bravery in challenging their comfort zones and their professionalism throughout. It is an honour and a privilege to work with this group.”

To find out more information visit the Behind the Label Facebook page.